Even the most elaborated hair care products do not perform to your full expectation, when not applied properly. Your hair type, your actual hair condition or specific external aspects such as hot, dry weather or harsh chemical treatment do need consideration.

No matter your hair type, follow the TOI HAIR BEAUTY CARE RITUAL, your step-by-step guide for a perfect hair beauty care treatment!

STEP # 1 – Washing & Cleansing

{ Good to know } Hot showers feel really relaxing, but that almost-too-hot-to-touch water can actually strip your skin and hair of essential oils, which may leave it feeling drier and looking duller. Remember this next time stepping into the shower and adjust towards a more lukewarm water temperature.
{ Application tips } Wet your scalp & hair with sufficient lukewarm water. Dose a coin-size amount of our TOI HYDRATING SHAMPOO and massage it carefully into your scalp.
Your scalp – which produces oil and constantly sheds skin cells – is the area that really needs cleansing. When you shampoo, keep your efforts focused on your scalp and hair roots. Let the natural ingredients of TOI – such as Glacier Water and Organic plants from the Swiss alps – work their purifying and regenerating power!
Repeat the washing & cleansing step, as per your liking.
Most importantly, rinse thoroughly with lukewarm water to avoid any build-up of product in your hair, then gently squeeze out excess water before softly drying off using as example an old cotton T-shirt, which is more tender than a regular towel.

STEP # 2 – Nourishing

{ Good to know } Revive your scalp and dry, damaged hair, specifically after coloration and harsh chemical treatments, as well as after long exposure to different intensive weather patterns. Hair of all types, textures, and colors can always benefit from a rich, deep nourishing treatment. Your scalp is skin too, so just like the rest of your skin – which you treat regularly with creams and lotions – your scalp needs regular care and rich nourishing.
{ Application tips } Scoop a hazel-nut sized amount of our TOI INTENSIVE HAIR MASK and apply the mask carefully on mid-lengths to hair ends of your softly dried off hair. Gently use a wide-tooth comb to perfectly distribute the intensive hair mask and detangle your hair. Twist and wrap the lengths for a deep nourishing effect. Let nature – that comes in this exclusive product in form of ingredients such as Swiss Forest Honey, Silk Proteins and Royal Jelly – do its wonder, while you relax and regenerate for 15-20 minutes.
Afterwards rinse thoroughly with lukewarm water to avoid any build-up of product in your hair, gently squeeze out excess water and softly dry off your hair. Repeat this rich, deep nourishing treatment once or twice a week, depending on your scalp, your hair condition and of course, the time available.

STEP # 3 – Conditioning

{ Good to know } Everyone has a busy schedule nowadays. Even more important so, not to forget conditioning your hair on a regular basis. Ideally you do that as a subsequent part of your washing & cleansing ritual with our TOI HYDRATING SHAMPOO or after deep nourishing with our TOI INTENSIVE HAIR MASK.
Chances are you already know that you should regularly use conditioner, but are you sure you’re using it the right way? Think about where your hair tends to get greasy first – typically at the roots – and use it as a reminder that conditioner only needs to be placed on certain sections of your hair. Skip applying it near your roots, apply conditioner from mid-lengths to ends. Conditioning at the roots can end up weighing down your hair.
{ Application tips } Dose a coin-size amount of our TOI HYDRATING CONDITIONER, emulsify it with a little water in your hands and apply the conditioner carefully on mid-lengths to hair ends of your gently dried off hair. Gently use a wide-tooth comb to perfectly distribute the conditioner and detangle your hair. Twist and wrap the lengths and let them pause for 2-4 minutes. The conditioning step – reinforced with Shea Butter and Organic Argan oil – locks-in the goodness of Swiss nature into your hair and naturally restores its body and bounce.
Rinse afterwards thoroughly with lukewarm water to avoid any build-up of product in your hair, then gently squeeze out excess water and softly dry off your hair. Because excessive heat styling can damage your strands in the long run, we suggest letting your hair air dry as often as you can.

STEP # 4 – Daily Nutrition & Beauty Boost

{ Good to know } Hydrated hair strands are happy, healthy strands – whatever your hair type, this rule is universal. In order to keep your hair healthy, smooth and shiny, regularly boost your hair with our TOI LUSTERIZING HAIR BEAUTY SERUM. Whether you have straight or curly hair, or hair that’s somewhere in between, keeping your strands hydrated, soft but with a healthy structure is a sure way to keep them feeling strong and beautiful, not to forget the refreshing, natural scent that comes with it.
NEW! The TOI LUSTERIZING HAIR BEAUTY SERUM now also comes in a handy travel format, ideally to accompany you in your bag and purse, for a quick refreshing boost of your hair before an important meeting or dinner with friends or family!
{ Application tips } The special combination of Abyssinia, Macadamia, Jojoba & Argan oils, enriched with Shea Butter, make this extraordinary serum rich in beauty power!
Dose a few drops only – 4-6 drops per application is usually enough – onto your hand, distribute evenly in your hands and apply on your minimally wet to dry hair. Focus specifically on areas with increased dryness, which are to be found from mid-lengths to hair tips. Leave-in and style with your preferred styling product, or just keep it naturally representing your unique personality!

Do you have questions regarding your perfect TOI HAIR BEAUTY CARE RITUAL? Do not hesitate to reach out to us here at any time.