The TOI Ritual

The TOI Hair Beauty Ritual

A step-by-step guide to perfect hair beauty care, inspired by the purity & power of Swiss nature!
The TOI Hair Beauty Ritual is specially designed for heavily damaged, colored or bleached hair.

Step #1

{ Washing & Cleansing }

Wet your scalp & hair with sufficient lukewarm water. Dose a coin-size amount – approx. 4 pump strokes -of TOI HYDRATING SHAMPOO and massage it carefully into your scalp. Let the natural ingredients of TOI – such as Glacier Water and Organic plants from the Swiss alps – work their purifying and regenerating power! Repeat the washing & cleansing step, as per your liking. Most importantly, rinse thoroughly with lukewarm water to avoid any build-up of product in your hair, then gently squeeze out excess water before softly drying off your hair.

Step #2

{ Nourishing }

Apply the TOI INTENSIVE HAIR MASK with a brush carefully on mid-lengths to hair ends of your softly dried off hair. Gently use a wide-tooth comb to perfectly distribute the intensive hair mask and detangle your hair. Twist and wrap the lengths for a deep nourishing effect. Let nature – that comes in this exclusive TOI product in form of ingredients such as Swiss Forest Honey, Silk Proteins and Royal Jelly – do its wonder, while you relax and regenerate for 15-20 minutes. Afterwards rinse thoroughly with lukewarm water to avoid any build-up of product in your hair, gently squeeze out excess water and softly dry off your hair.

Repeat this rich, deep nourishing treatment once or twice a week, depending on your scalp, your hair condition and of course, the time available.

Step #3

{ Conditioning }

Dose a coin-size amount – approx. 4 pump strokes -of our TOI HYDRATING CONDITIONER, emulsify it with a little water in your hands and apply the conditioner carefully on mid-lengths to hair ends of your gently dried off hair. Gently use a wide-tooth comb to perfectly distribute the conditioner and detangle your hair. Twist and wrap the lengths and let them pause for 2-4 minutes. The conditioning step – reinforced with Shea Butter and Organic Argan oil – locks-in the goodness of Swiss nature into your hair and naturally restores its body and bounce. Rinse afterwards thoroughly with lukewarm water to avoid any build-up of product in your hair, then gently squeeze out excess water and softly dry off your hair.

Step #4

{ Beauty Boost & Styling }

The special combination of Abyssinia, Macadamia, Jojoba & Argan oils, enriched with Shea Butter, make this extraordinary serum rich in beauty power!

Dose a few drops only – 4-6 drops per application is usually enough – of the TOI LUSTERIZING BEAUTY SERUM onto your hand, distribute evenly in your hands and apply on your minimally wet to dry hair. Focus specifically on areas with increased dryness, which are to be found from mid-lengths to hair tips.

Leave-in and style with your preferred styling product, or just keep it naturally representing your unique personality!

 

 

For your information: Step 2 can potentially be omitted, if the hair is not too stressed or dried out.